Strategic Marketing Plan

This marketing plan is the commitment that Steve & Alicia Burton and your sales associate make that they will perform the services stated below as part of the Exclusive Listing Agreement on your property.

• Complete Market Analysis:   We will provide you with a current Competitive Market Analysis, and will assist you in determining the most effective listing price to test the market for your property.
       
• Financing Alternatives:  We will show you various financing alternatives for buyers of your property, and discuss the likely impact each could have on the sale of your property.
       
• Estimated Proceeds:  We will furnish you with an estimate of the proceeds you can expect from the sale of your property.
      
• Home Enhancement:  We will advise you how to enhance your property's ability to attract buyers.
      
• Steve & Alicia Burton Sales Team:  We will present your property to the Keller Williams Realty sales team, to quickly achieve your selling objectives.
     
• Promotion to Other Brokers:   We will promote your property to other reputable, professional brokers in the area.
      
• Agency Alternatives:  We will review the agency alternatives and representations that are currently in effect in CA real estate law.
     
• Seller Disclosure:  We will assist you in the written disclosures regarding the condition of your property, lead base paint, and zoning certification of your property to buyer prospects as prescribed by law.
      
• Property Information:  We will make information on your property available to local and out-of-town buyer prospects.   Additional copies will be available for sales associates and prospective buyers at your property.
      
• Multiple Listing Service:   We will prepare the format for your property to appear in the Multiple Listing Service of Northern CA with its 27,000 agent participants to achieve maximum exposure.
     
• Keller Williams Sign:  We will place a Steve & Alicia Burton For Sale sign on your property, to help generate calls to our office from prospective buyers.
     


• Personal Touch Marketing Program: We will custom design a marketing plan for you which may include local newspapers, Homes magazines, Internet with Virtual Home Tour, 24 hr. 800# Audio/Fax information, custom color brochures, neighbor marketing, computer prospecting, and direct mail flyers.

• Home Warranty:  We will provide you with information regarding a warranty on the operating systems of your house, to increase the marketability of your property and help reduce your liability to the buyer.
      
• Purchase Offers:  We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase Agreement with terms that are favorable and protective for you.
      
• Closing the Sale:  We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire process.
      
• After-Sale Service:  We will contact you after the closing to follow up on any remaining details or service needs.